The David Project
A new direction.
A cohesive brand.
An organizational rebrand connecting strategic direction with the tools and communications a team uses every day.
- My role
- Director of Marketing & Communications
- Experience
- November 2010–June 2014
- Scope
- Brand strategy, organizational rebrand, integrated communications, website, and team leadership
A brand built around a new direction
I led The David Project’s rebrand as the organization put a new strategic plan into practice. Working with leadership, the board, and staff, I translated that direction into a clearer identity and communications framework.
A full-staff workshop helped define core values and messaging, giving a distributed team a shared foundation for communicating the organization’s work.
Leading marketing across the organization
I developed annual marketing plans and budgets, led staff and freelancers, and coordinated implementation across teams. I directed the website redesign and a mobile app for campus coordinators, alongside editorial work spanning the blog, newsletters, appeals, and website.
The work brought brand direction, day-to-day communications, and practical tools together so staff could use the new identity consistently.
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