Jamie Lacroix
BRAND & COMMUNICATIONS STRATEGIST
I help organizations translate complex missions into clear, compelling stories—across brand, digital, and institutional communications.
With over two decades of experience, I’ve led brand evolution, website design, and large-scale campaigns that connect with audiences and drive engagement.
WHAT I DO
Brand strategy & identity systems
Website and digital communications
Campaign and event branding
Institutional storytelling & messaging
EXPERIENCE
At Kingsley Montessori School, I spent ten years shaping and evolving the school’s brand across nearly every touchpoint—from strategic planning and website design to major campaigns and fundraising initiatives.
My work includes leading a full brand evolution, designing a new website experience, and creating integrated campaigns that supported enrollment, community engagement, and fundraising.
For the Neuroendocrine Tumor Research Foundation, I led a brand transformation that changed the organization’s name and modernized its visual identity and digital presence, helping communicate complex research and impact more clearly to a broader audience.
APPROACH
I’m especially interested in the space where strategy and design meet—where a strong idea becomes a system, and a system becomes something people can actually understand and connect with.
Whether I’m building a brand from the ground up or evolving an existing one, my focus is always the same: clarity, cohesion, and purpose.
OUTSIDE THE BRIEF
Outside of client work, I explore visual storytelling through independent design and conceptual projects—experimenting with typography, composition, and narrative as a way to push ideas further.
RESUME
Download my resume for a full overview of my experience.