Jamie Lacroix
BRAND & COMMUNICATIONS STRATEGIST
About Jamie
Strategy, creativity,
and the work in between.
I’m a brand and marketing leader with more than 20 years of experience helping nonprofits communicate their purpose and connect with the people who matter to their work.
I’ve led organizational rebrands, website redesigns, integrated campaigns, and the teams and partners behind them. My work spans education, medical research, and community organizations, including Kingsley Montessori School, NET Research Foundation, and The David Project.
I combine strategic leadership with hands-on writing, design, and creative direction. I’m comfortable setting the direction, asking what the data tells us, and working through the details that make an idea successful.
How I lead
I work with executives and colleagues across departments to connect brand and marketing priorities with organizational goals. I lead staff, budgets, and agency relationships while staying closely involved in messaging and creative work.
At Kingsley, that includes audience acquisition and engagement, digital marketing performance, website strategy, social media, and communications supporting admissions and advancement.
Experience and community
I hold an MS in Advertising from Boston University. Outside my professional role, I serve on the Town of Stoughton Zoning Board of Appeals, the Temple Beth David of the South Shore board, and the Berkshire Carousel board. I’m also a peer recruitment representative for URJ Eisner and Crane Lake Camps and a Massachusetts notary.
I help organizations translate complex missions into clear, compelling stories—across brand, digital, and institutional communications.
With over two decades of experience, I’ve led brand evolution, website design, and large-scale campaigns that connect with audiences and drive engagement.
WHAT I DO
Brand strategy & identity systems
Website and digital communications
Campaign and event branding
Institutional storytelling & messaging
EXPERIENCE
At Kingsley Montessori School, I spent ten years shaping and evolving the school’s brand across nearly every touchpoint—from strategic planning and website design to major campaigns and fundraising initiatives.
My work includes leading a full brand evolution, designing a new website experience, and creating integrated campaigns that supported enrollment, community engagement, and fundraising.
For the Neuroendocrine Tumor Research Foundation, I led a brand transformation that changed the organization’s name and modernized its visual identity and digital presence, helping communicate complex research and impact more clearly to a broader audience.
APPROACH
I’m especially interested in the space where strategy and design meet—where a strong idea becomes a system, and a system becomes something people can actually understand and connect with.
Whether I’m building a brand from the ground up or evolving an existing one, my focus is always the same: clarity, cohesion, and purpose.
OUTSIDE THE BRIEF
Outside of client work, I explore visual storytelling through independent design and conceptual projects—experimenting with typography, composition, and narrative as a way to push ideas further.
RESUME
Download my resume for a full overview of my experience.