Kingsley School

Brand, Digital & Institutional Communications

Over a decade, I led the evolution of Kingsley’s brand and communications across digital, print, and community-facing initiatives—building systems that made messaging clearer, more cohesive, and easier to use across teams.

Brand Evolution

I refined and extended Kingsley’s visual identity and messaging to create a more cohesive and usable brand system.

This work focused on clarifying voice, improving consistency, and developing tools that allowed teams across the organization to communicate more effectively and confidently.

Original Mission

Updated Mission

Messaging System

Brand Guidelines

Website & Digital Experience

I led the redesign of Kingsley’s website to better reflect the school’s identity and improve how families navigate and engage with information. The work focused on simplifying structure, clarifying messaging, and creating a more intuitive user experience.

This included reorganizing content, refining calls to action, and ensuring consistency across pages—making it easier for prospective and current families to find what they need and understand what sets Kingsley apart.

Previous Site

Homepage

Interior Pages

Mobile Experience

I developed the visual identity and campaign system for Big Bites for Big Minds, Kingsley’s annual fundraising event—reimagined as a fully virtual experience during a pivotal moment for the school.

The goal was to create a cohesive, engaging system that could translate seamlessly across digital, print, and at-home participation. Designed to adapt quickly, the brand extended beyond a single event identity into a flexible framework supporting promotional materials, event communications, and interactive elements like recipe kits and virtual programming.

This work helped create a unified and immersive experience for attendees while supporting a key fundraising initiative under rapidly changing circumstances.

Event Branding—Big Bites for Big Minds

I developed a range of materials that translate institutional priorities into clear, accessible communication for diverse audiences. These projects focused on organizing complex information, strengthening visual consistency, and creating systems that could be used across teams.

From long-form strategic documents to practical, user-facing resources, this work reflects an approach centered on clarity, structure, and usability—ensuring that key messages are not only well-designed, but easy to understand and apply.